.Google's Martin Splitt responded to an inquiry in the SEO Office Hours podcast concerning whether reproducing YouTube video recording material into content on a websites would be actually viewed as reproduce satisfied and also possess a negative effect on the web page rankings.Although reproduce web content is certainly not a negative ranking element, web content published on an even more authoritative web site can easily induce the material on the a lot less reliable site to be outed perform. It is actually a legitimate concern to talk to since information on a reliable will out perform the same material on a less reliable one.Some in the search community pertain to one item of web content usurping the positions of yet another as 'cannibalization' of the web page's ranking ability. This is actually the problem of the person requesting the concern.Google's Martin Splitt recounted the sent concern:." If I make a YouTube video recording and afterwards take that specific text or information as well as location it on a web page, could Google.com banner that web page or web site for duplicate content?".Different Content Media Are Handled As Separate.Martin Splitt responded to that the two forms of web content are actually various and also will definitely not be actually dealt with as the very same material, thus posting text web content removed from a video recording is going to not be actually taken into consideration duplicate content.This is his solution:." Absolutely no, one is a video recording and the other one is text information, which would be distinct web content!".Posting Drew Out Text From Video Clip.Martin praised the idea of removing message information coming from a video recording and republishing it as text, noting that some individuals prefer to consume content in message kind as opposed to viewing a video recording. Reversing the flow of content from text message to audio or even video is possibly certainly not a bad tip additionally since some folks have trouble checking out text information and also may favor listening closely to it coming from a video or a podcast style.Martin talked about posting video web content in a textual variation:." It is actually additionally certainly not a poor concept, some individuals (like me) may prefer a text message variation and also others may not have the capacity to make use of a video version of the material to begin with as a result of data transfer or aesthetic constraints.".Takeaways.The tip responsible for the inquiry is repurposing content and it is actually a great concept. Search is actually more than Google.com, it's also YouTube as well as any place individuals acquire their audio material, like Spotify. The reality that there is actually no cannibalization of the content in between tools makes repurposing a feasible strategy to expanding your material range.Listen to the podcast at the 8:20 minute mark:.Featured Picture by Shutterstock/Roman Samborskyi.